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Master Digital Marketing With Gen AI

Master Digital Marketing With Gen AI

Master In

Digital Marketing

Certificate Course

Shaping AI-powered Digital India

Elevate your business and professional growth with our 6-month classroom program. Work on your own project or other LIVE projects during a 3-month internship.

The course is EXCLUSIVELY designed to equip entrepreneurs, startup founders and students looking to develop their skills with cutting-edge digital marketing strategies enhanced by generative AI.

Learn from seasoned trainers with over 45 years of combined experience, having worked with 120+ global brands and trained over 65,000 professionals. Get trained by the pioneers of digital marketing training in Gujarat.
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142+ Reviews by Happy Students

ROI-Focused
Training

Design Marketing Strategies

Real-World
Case Studies

Lifetime FREE
Learning & Mentoring

65,000+
Professionals Trained

3 Months
Internship on LIVE Project

97%
Placement Record

Training Modules

Module 1

• What is Digital Marketing
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand

Module 2

• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS

Module 3

• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization

Module 4

• What is Search Engine Marketing
• Strategy and Search marketing
• Types of ads
• When to run ad campaigns
• 5 pillars of Google ads
• success
• Ad Rank
• Ad Rank Thresholds
• Quality score
• Understanding search ads
• ‘Campaigns’ in Google ads
• ‘Ad groups’ in Google ads
• Google ads goals
• Campaign types
• How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
• Conversion setting
• Creating remarketing list
• How to run dynamic display ad campaign
• Setting up Google Merchant Centre
• Keyword planner to forecast keywords
• Reports in Google Ads

Module 5

• Introduction to design
• Color Theory
• Font Psychology
• How to create Ad Images that gets clicks
• Social Media creatives – Do’s & Don’ts
• Online tools and websites for designing
• Basics of Photoshop & Adobe Illustrator

Module 6

• Why Social Media
• Social media history
• Facebook:
• Why Facebook
• Facebook engagement model
• Facebook Business page types
• Optimizing business page – checklist
• How to get organic page likes
• Types of posts
• Facebook Insights
• Setting up pixel – base and event specific
• Setting up offline audience
• Retargeting list
• Facebook ad campaigns – planning and execution
• Monthly editorial
• Instagram:
• Decoding Instagram algorithm
• How to get organic results
• Instagram post funnel
• Instagram story funnel
• Story design apps
• How to generate and use Hashtags
• Analytics
• Monthly editorial
• LinkedIn
• Optimizing LinkedIn profile
• Decoding profile algorithm
• Steps to create awesome master profile
• Business page for marketing
• Optimizing business page
• Showcase page
• Optimizing group
• Analytics
• LinkedIn Ads planning and execution
• Custom audience
• Remarketing list
• Conversion setting
• Monthly editorial
• Twitter:
• Twitter profile optimization
• Types of tweets to get organic result
• Twitter funnel
• Twitter tools
• List creation and leveraging content
• Moment creation and optimization
• Analytics
• Remarketing list
• Conversion setting
• Twitter Ads
• Monthly editorial
• Pinterest:
• Why Pinterest for marketing
• Profile optimization
• Strategy to create boards that attract followers
• How to get organic followers • Types of pins
• How to optimize ‘Tried’
• Understanding infographics
• Infographics tools
• Analytics
• Monthly editorial
• YouTube:
• How to optimize YouTube channel
• Optimization checklist
• Optimization of info cards and end screen
• Decoding algorithm
• YouTube audience behavior
• Algorithm factors correlating with YouTube search ranking
• Competitor analysis tools
• Tags and optimization tools
• Algorithm hacks
• Snapchat:
• Type of content on Snapchat
• Use of Features in Marketing
• How to increase followers?

Module 7

• What is inbound marketing
• Inbound methodology
• What is content
• 6WH model of content marketing
• Identifying Buyers persona
• Understanding Buying cycle
• What is blog
• Blog structure
• How to write a successful blog
• How to optimize blog for SEO
• What is case study
• Steps to write a case study
• How to execute case study on website
• Why Email
• How to get Email IDs
• Steps to start Email marketing
• Email dripping model

Module 8

• Thinking Strategically
• PESTAL
• Marketing In VUCA
• Blue Ocean Strategy
• Chain of Behaviour
• Consumer Adaptor Categories

Modules

Module 9

• What is Affiliate Marketing?
• Fundamentals of Affiliate Marketing
• Affiliate Marketing Business Model
• What is Affiliate Network
• Niche Selection
• Micro Niche v/s Broad Niche
• How to find Best Niche
• Competitor Spy
• Writing Content
• Blog Structure
• Setting Pillar Page
• Add essential Pages to your blog
• Writing content that brings sales
• How to drive Traffic
• Quora
• Forum
• Quora Ads
• Link Building
• Profile Creation
• Blog Comment
• Link Clocking
• Amazon Affiliate Marketing
• How to find product
• Find products that bring sales
• How to set up Affiliate Marketing blog that generates sales
• Tools and plugin set up
• How to find Adv .

Module 10

• GEN AI Algorithm
• Open AI
• GPT 4
• GPT-4o
• How to Master ChatGPT?
• What is prompt Engineering?
• Key Technique of Prompt Writing
• Types of Prompts for ChatGPT
• Keyword Strategy and Prompt for SEO
• Blog writing prompt
• Social Media ChatGPT Prompts
• Meta Ads Prompts
• Creative and Engaging Content Idea Generator
• Instagram Growth Automation
• Social Media Content Idea Generator
• Google Ads Prompts
• Top LLM Models Top Websites/Apps (Other than ChatGPT)
• Image Generation
• Video Generation
• Text to Video Generation
• Tools to Edit Images
• Voice Generation

Module 11

• Local hosting setup. Install WordPress on PC or Mac computer & on server
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page

Module 12

• What is reputation
• What is corporate reputation
• How corporate reputation is built
• Need of ORM
• Why a company needs ORM
• How to understand ORM
• Benefits of ORM
• Live cases of non-ORM
• Reputation management steps
• What and where to monitor
• How to protect reputation
• ORM tools

Module 13

• Whatsapp business API Concept Understanding
• Customer database management
• Campaign Planning and designing
• Template Designing
• Insights and Reports

Module 14

• Introduction to Amazon E-commerce
• Product Listing Optimization
• Amazon Fulfillment Strategies
• Inventory Management and Pricing Strategies
• Introduction to Amazon Advertising
• Customer Service and Reviews
• Advanced Strategies and Future Trends
• Understanding Reconciliation in E-commerce
• Building a Brand and Long-Term Success

Module 15

• Group-Based Learning Approach
• Real-World Project Assignment
• Project Audit & Issue Identification
• Strategic Planning & Solution Design
• Objective of the Module
• PPT Presentation Preparation
• Pitching to Industry Experts
• Performance Evaluation
• Recognition & Reward

Module 16

• Understanding the Interview Process
• Researching the Company and Role
• Building a Professional Resume and Cover Letter
• Answering Common Interview Questions
• Non-verbal Communication
• Mock Interviews and Role-Playing
• Salary Negotiation and Job Offers
• Post-interview Etiquette
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Tools You Will Learn

Linktree-Emblem
Google-Speed-Insights
google Merchant Center
answer the public

Why You Should Not Miss this Course?

76% of business owners who took our course and mastered digital marketing strategies experienced revenue growth within 12 months.

Take advantage of a FREE consultation for your business in classroom training throughout the program.

Real-World Case Studies

Improve Decision making

Proven Scalability

AI based Modules

Chief Trainer & Mentor

Bhautik Sheth

Bhautik Sheth has over 20+ years of experience and holds MCA, MBA (Marketing), PGDBM, PGDRM, PGDID, and BSc degrees. He is pursuing a PhD in the management.

He offers his service as ATL Mentor of Change for Atal Innovation Mission (AIM) under Niti Aayog, Government of India.

He is a Board of Studies (BOS) member at GTU School of Management, VNSGU, Vanita Vishram University, and Sardar Vallabhbhai Global University.

He has worked as a consultant with more than 120 companies, including brands like Hari Krishna Exports, Dholakia Foundation, HLE Glascoat, Ajay’s, Banglalink (Bangladesh), Paladiya Brother, Concept Investwell, Jalaram Khichdi, Nirmal Hospital, Vijay Dairy, Way2Wealth Securities, AnitaDiamonds, Premier Looms, Eyesdeal and many more.

Linkedin-in X-twitter Instagram Facebook Youtube
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In-house Trainers

Divya Mistry

Sr. Trainer

Isha Modi

Sr. Trainer & Marketing Consultant

Manisha Srivastava

Asst. Trainer
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Our Students from Professional Background

Startup owners or family business representatives – our students don’t just complete the course; they reinvent how they do business. They re-strategise their marketing plan and transform clicks into loyal customers.
Since 2014, in addition to college students, 34% of business owners have joined our program. Family business representatives comprised 29% of the participants. 19% of professionals started their own agency, and 17% joined a job.

After Course Success Record for Classroom Program

Our students excel across a wide range of focus areas, reflecting their unique passions and goals. From advanced research in emerging fields to mastering practical skills for industry success, they explore opportunities that align with their ambitions.
6,000 EURO Monthly
International Top Salary
45,000 Rs
Monthly
India Top Salary

Business Owners Joined the Course

Dharmesh Mehta

Artham Finserve

Ritesh Moradia

Shaligram Group

Poorva Varnamia

Jalaram Khichdi

Students Who Started Agency

Nikhil Bajaj

Underscore Media

Manthan Madrasi

Boulevard Digital Marketing

Nilomi Mehta

Good Old Geek

One-on-One Business Mentoring

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Get Industry Verified Certificates

The industry has well accepted our certificates for over 10 years, and they carry higher credentials for your first job in digital marketing.

Prepare to appear and achieve international certificates offered by Google, Meta, Hubspot, Semrush etc.

Google Certificates

Meta Certificates

Hubspot Certificates

Semrush Certificates

Yoast Academy

Client Pitching Contest

Internship on Live Projects

Testimonials

Listen to what our trainees from the classroom training program say about us.
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Our Trainers' Global Industry Exposure

FAQs

Digital marketing is the need of the time. Suppose you are a college student, a working professional, an entrepreneur, or a businessperson. In that case, you must know how to grow the business or create your career in the world’s fastest-growing industry.

iVIPANAN is the only institute that offers the most updated modules. Our students learn the latest algorithms and online platform changes. Because of our agency model, students learn by working on live projects. Our chief trainer, Bhautik Sheth, is known as OG of digital marketing, and hence, students get great exposure.
No. The only thing required is a passion to learn marketing and basic knowledge of technology. If you are tech-savvy, you will love working in this field.
The duration of the course is six months, including a three-month internship.
Yes, we do offer online LIVE sessions. No pre-recordings. Please get in touch with us at +919825656211 for batch details.
Yes we do. They get to learn step-by-step focusing on their business during the program. Not only that, they also get a complimentary consulting session with Bhautik Sheth.
No. This is the skill enhancement program and not an academic program. The interviewers in this industry check the candidate’s knowledge and hence we make our trainees knowledgeable enough to crack the interviews.
Of course! If you have your own business, you will practice on your platforms during the course period. Selected trainees work with our team of experts at our office on our clients’ live projects for 3 months during the course.
iVIPANAN is a reputed name in the industry. The corporate wants people with practical knowledge to recruit. With a basic academic degree and this certificate, you have the brightest chance of getting selected in any company.
Yes. We provide job assistance to those who opt for it. To date, all our trainees who needed jobs have been placed in reputable companies.
You can pay the fees in 2 instalments.
You will get the certificate for iVIPANAN after completing your course. With that, you will take Meta and Google’s online exams to avail of their certificates.
You will get soft copies of each module throughout the duration of the program.
What if I remain absent during the sessions? How will I learn the missed topics?
We provide pre-recorded videos on demand to the students for the missed topics. Please be aware that we may not have every topic’s recording as the course content is dynamic, and topics introduced newly may not have recorded videos.
You get a total of eight months to complete the course. You can join any of the immediate following batches. The admission is non-transferable, and no other person can continue or join the batch in between.

Grow with us
Our comprehensive training solutions equip college students, professionals, business owners and startup entrepreneurs with the knowledge and skills necessary to navigate the complexities of the digital age.

+91 98256 56211

support@ivipanan.co.in

401, Shiven Shoppers, Opp. Gangeshwar Mahadev Temple, Surat, Gujarat 395009

Contact Us

Bhautik Sheth

Chief Trainer and Mentor

He has served as a Chairman, Co-chairman and Advisor to the Digital Marketing Committee at South Gujarat Chamber of Commerce and Industry (SGCCI) since 2022.

He has served in various capacities in 20+ universities and colleges.

He was a Veer Narmad South Gujarat University Student Startup and Innovation Policy Advisory Committee member. He also spoke at Facebook Josh Talks StartAb and the Global Digital Marketing Summit.

He is a former online trainer for Google and Manipal Global Education’s Digital Marketing program and a Digital Marketing trainer at GTU for the PG Diploma in Digital Marketing program.

He was a Trainer with the International Organization for Importers and Exporters, Master Mind Consultancy, and Being Exporter in Surat.

 

He has trained over 65,000 people through Seminars, Webinars, Workshops, and Training Programs at the national and international levels. He has presented many research papers at national and international conferences, many of which have been chosen as best papers and published in countrywide and global journals. Some of the awards Bhautik has won are,

• Distinguished Digital Leader Award at Chennai in 2018
• Top Digital Marketing Leaders – Veterans Award in 2022
• India’s Most Influential Digital Leader award at Gurugram in 2025

Divya Mistry

Trainer – SEO and WordPress
Divya Mistry is the Head – SEO & Website Development at iVIPANAN Digital Marketing Services. While pursuing an MBA in Marketing and a Bachelor’s degree in Computer Engineering, she has over eight years of corporate experience. Her expertise is in Search Engine Optimization, Content Marketing, Digital Strategies, and Search Engine Marketing. Divya Mistry has demonstrated her versatility by successfully managing projects across a wide range of industries, including B2B, FMCG, E-commerce, D2C, healthcare, and IT.

Isha Modi

Trainer – Digital Strategies
Ms. Isha Modi has an MBA in Marketing with over 9 years of experience in the digital marketing industry. In her tenure, she has served 110+ clients so far and manages a team of 20 core members. She is working as a Principal Consultant – Digital Strategies and Growth Partner at iVIPANAN. Her expertise includes constructing digital strategies, business model restructuring, and campaign planning.

Manisha Srivastava

Asst.Trainer-HTML & SEO and Coordinator-Internship
Manisha has been leading the Learning & Development SBU at iVIPANAN. She plays a key role in shaping skill development initiatives with our classroom and online training programs. She collaborates with academicians, HR professionals, and L&D specialists to organise impactful training programs tailored to industry needs. She is a coordinator for colleges and universities for collaborations and takes care of our signature RISE internship program. With a passion for continuous learning and innovation, Manisha focuses on creating structured, value-driven opportunities that contribute to both individual and organisational development.

Get in Touch