SEO and WordPress Development with Gen AI
Learn WordPress Website Development, Advanced SEO with Generative Search & Google Ads
Training Modules
Module 1
• Why Digital Marketing
• Traditional v/s Digital Marketing
• What is Marketing
• Marketing process
• Values and Satisfaction in service industry
• Selling v/s Marketing
• Media selection
• Strategic implementation of Marketing Mix and PLC
• Types of consumer market customers and their buying decision process
• Organizational buying decision process
• How to define annual marketing budget
• Bases for Segmentation
• Targeting and Positioning
• Positioning errors
• Gap model
• Dimensions to create a brand
Module 2
• How to build an effective website
• Steps to build a marketing-oriented website
• How to choose website development company
• Types of website
• Client-server architecture
• Basic terminologies of networking
• Network protocols
• How to select domain name
• Domain name reselling
• Types of server web space
• Cpanel operation and file management
• What is HTML and its editors
• HTML structure
• HTML tags and attributes
• Understanding CSS
Module 3
• What is online search
• What is Search Engine Optimization
• History of Search Engine
• History of core Google updates
• Segmentation based on search behaviour
• What is SEO
• Understanding WWW
• How search engine works (context of Google)
• Understanding web crawlers and its activity
• Search process
• Keywords – Lifecycle, Types, Classification
• Sources of keywords
• LSI keywords
• BERT and SMITH updates
• Types of SEO
• Top black hat and white hat SEO techniques
• On-page SEO techniques
• Off-page SEO techniques
• Sitemap
• Robot exclusion standard
• Redirection of pages
• Open Graph Protocol
• Setting up different types of schema
• Understanding
• Accelerated Mobile Pages
• SEO of WordPress website
• Google Analytics
• Google Search Console
• Google My Business
• Bing places
• Yoast Configuration
• RankMath Configuration
• Post and Page optimization
• Permalink optimization
• Media optimization
Module 4
• Local hosting setup. Install WordPress on PC or Mac computer & on server
• Navigate around the WordPress dashboard, know what everything does and how to use it.
• Learn the features of WordPress
• Create pages and posts & understand its difference.
• Create custom menus and navigation systems for visitors and search engines.
• Terminologies & its use, post categories and tags.
• Configuration of WordPress site
• Plugins & themes. How to find/install them.
• Create a static homepage & blog page
Why Should You Join This Course?
- ● A dedicated team of practitioners as your trainers
-
● Continuous mentorship of the
trainers
- ● Internship on Live projects
- ● Lifetime support and guidance