Advanced Social Media Marketing
Become master of Social Media, Content Marketing and Creative Designing
Know Training Modules

The Perfect Training Program For Local Business Owners, Homepreneurs, Small Business Owners And Housewives

 

Strategic & Actionable Training Module Content

Module 1

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand

Module 2

  • Why Social Media
  • Social media history
  • Facebook:
    • Why Facebook
    • Facebook engagement model
    • Facebook Business page types
    • Optimizing business page – checklist
    • How to get organic page likes
    • Types of posts
    • Facebook Insights
    • Setting up pixel – base and event specific
    • Setting up offline audience
    • Retargeting list
    • Facebook ad campaigns – planning and execution
    • Monthly editorial
  • Instagram:
    • Decoding Instagram algorithm
    • How to get organic results
    • Instagram post funnel
    • Instagram story funnel
    • Story design apps
    • How to generate and use Hashtags
    • Analytics
    • Monthly editorial
    • From Instagram reels to copywriting AI tools.
    • From Instagram reels to copywriting AI tools.
  • LinkedIn
    • Optimizing LinkedIn profile
    • Decoding profile algorithm
    • Steps to create awesome master profile
    • Business page for marketing
    • Optimizing business page
    • Showcase page
    • Optimizing group
    • Analytics
    • LinkedIn Ads planning and execution
    • Custom audience
    • Remarketing list
    • Conversion setting
    • Monthly editorial
    • Twitter:
    • Twitter profile optimization
    • Types of tweets to get organic result
    • Twitter funnel
    • Twitter tools
    • List creation and leveraging content
    • Moment creation and optimization
    • Analytics
    • Remarketing list
    • Conversion setting
    • Twitter Ads
    • Monthly editorial
    • Pinterest:
    • Why Pinterest for marketing
    • Profile optimization
    • Strategy to create boards that attract followers
    • How to get organic followers
    • Types of pins
    • How to optimize ‘Tried’
    • Understanding infographics
    • Infographics tools
    • Analytics
    • Monthly editorial
  • YouTube:
    • How to optimize YouTube channel
    • Optimization checklist
    • Optimization of info cards and end screen
    • Decoding algorithm
    • YouTube audience behavior
    • Algorithm factors correlating with YouTube search ranking
    • Competitor analysis tools
    • Tags and optimization tools
    • Algorithm hacks
  • Snapchat:
    • Type of content on Snapchat
    • Use of Features in Marketing
    • How to increase followers?
    • From  Location map for business to Must to do list for business on snapchat.
    • From Location map for business to Must to do list for business on snapchat.

Module 3

  • What is inbound marketing
  • Inbound methodology
  • What is content
  • 6WH model of content marketing
  • Identifying Buyers persona
  • Understanding Buying cycle
  • What is blog
  • Blog structure
  • How to write a successful blog
  • How to optimize blog for SEO
  • What is case study
  • Steps to write a case study
  • How to execute case study on website
  • Why Email
  • How to get Email IDs
  • Steps to start Email marketing
  • Email dripping model
  • Copywriting AI tool

Module 4

  • Introduction to design
  • Color Theory
  • Font Psychology
  • How to create Ad Images that gets clicks
  • Social Media creatives – Do’s & Don’ts
  • Online tools and websites for designing
  • Basics of Photoshop & Adobe Illustrator
  • Concept Visualization
  •  

For Whom this Course is Designed?

 

Students

 College students who loves marketing and social media both!

Homepreneurs

If you are running a small business from home and struggling with heavy marketing budget of print and other media, you must enroll for this.

Housewives

Social media offers the widest possible opportunities to work as a freelancer.

Professionals

Working professionals like marketing professionals, coaching class owners, chefs, consultants, engineers, CAs etc can learn this program. This is an ideal course for people who wants to do personal branding.

Entrepreneurs/ Business owners

The entrepreneurs who want to leverage power of social media and content marketing. Learn by yourself and implement too.

How Does Advanced Social Media Marketing
Course Help You?

 

Social media platforms have a large user base all across the globe. You cannot grow your business by just becoming digital creator. You must know the marketing aspect of social media. This course will help you understand the branding and marketing aspects of social media thoroughly.

Algorithm

Learn how every platform behaves

Steady growth

Grow your small business steadily

Personal brand

Stand out as a leader in the crowd with your strategies

Earn money

Reach out to your target customers on social media

Why iVIPANAN?

With more than 28+ years of cumulative experience of our trainers, we nurture our students with our experience and knowledge. Our custom training modules for every social networking site gives better understanding of the marketing perspective.

In-depth training for each social media platform
In-depth Social Media Ad planning and campaign
Content marketing expertise
Organic result building

What our Past Students Said

 

Learn Advanced Social Media Marketing