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Master Digital Marketing Course

with 3 Months Internship

The Most Updated Training Modules As Per Industry Standards
 

Our Modules

Module 1

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand

Module 2

  • How to build an effective website
  • Steps to build a marketing-oriented website
  • How to choose website development company
  • Types of website
  • Client-server architecture
  • Basic terminologies of networking
  • Network protocols
  • How to select domain name
  • Domain name reselling
  • Types of server web space
  • Cpanel operation and file management
  • What is HTML and its editors
  • HTML structure
  • HTML tags and attributes
  • Understanding CSS

Module 3

  • What is online search
  • What is Search Engine Optimization
  • History of Search Engine
  • History of core Google updates
  • Segmentation based on search behaviour
  • What is SEO
  • Understanding WWW
  • How search engine works (context of Google)
  • Understanding web crawlers and its activity
  • Search process
  • Keywords – Lifecycle, Types, Classification
  • Sources of keywords
  • LSI keywords
  • BERT and SMITH updates
  • Types of SEO
  • Top black hat and white hat SEO techniques
  • On-page SEO techniques
  • Off-page SEO techniques
  • Sitemap
  • Robot exclusion standard
  • Redirection of pages
  • Open Graph Protocol
  • Setting up different types of schema
  • Understanding
  • Accelerated Mobile Pages
  • SEO of WordPress website
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Bing places
  • Yoast Configuration
  • RankMath Configuration
  • Post and Page optimization
  • Permalink optimization
  • Media optimization
  • Core web vitals to International SEO

Module 4

  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads
  • Performance max to Negative Keywords

Module 5

  • Introduction to design
  • Color Theory
  • Font Psychology
  • How to create Ad Images that gets clicks
  • Social Media creatives – Do’s & Don’ts
  • Online tools and websites for designing
  • Basics of Photoshop & Adobe Illustrator
  • Concept Visualization

Module 6

  • Why Social Media
  • Social media history
  • Facebook:
    • Why Facebook
    • Facebook engagement model
    • Facebook Business page types
    • Optimizing business page – checklist
    • How to get organic page likes
    • Types of posts
    • Facebook Insights
    • Setting up pixel – base and event specific
    • Setting up offline audience
    • Retargeting list
    • Facebook ad campaigns – planning and execution
    • Monthly editorial
  • Instagram:
    • Decoding Instagram algorithm
    • How to get organic results
    • Instagram post funnel
    • Instagram story funnel
    • Story design apps
    • How to generate and use Hashtags
    • Analytics
    • Monthly editorial
    • From Instagram reels to copywriting AI tools.
  • LinkedIn
    • Optimizing LinkedIn profile
    • Decoding profile algorithm
    • Steps to create awesome master profile
    • Business page for marketing
    • Optimizing business page
    • Showcase page
    • Optimizing group
    • Analytics
    • LinkedIn Ads planning and execution
    • Custom audience
    • Remarketing list
    • Conversion setting
    • Monthly editorial
    • Twitter:
    • Twitter profile optimization
    • Types of tweets to get organic result
    • Twitter funnel
    • Twitter tools
    • List creation and leveraging content
    • Moment creation and optimization
    • Analytics
    • Remarketing list
    • Conversion setting
    • Twitter Ads
    • Monthly editorial
    • Pinterest:
    • Why Pinterest for marketing
    • Profile optimization
    • Strategy to create boards that attract followers
    • How to get organic followers
    • Types of pins
    • How to optimize ‘Tried’
    • Understanding infographics
    • Infographics tools
    • Analytics
    • Monthly editorial
  • YouTube:
    • How to optimize YouTube channel
    • Optimization checklist
    • Optimization of info cards and end screen
    • Decoding algorithm
    • YouTube audience behavior
    • Algorithm factors correlating with YouTube search ranking
    • Competitor analysis tools
    • Tags and optimization tools
    • Algorithm hacks
  • Snapchat:
    • Type of content on Snapchat
    • Use of Features in Marketing
    • How to increase followers?
    • From  Location map for business to Must to do list for business on snapchat.

Module 7

  • What is inbound marketing
  • Inbound methodology
  • What is content
  • 6WH model of content marketing
  • Identifying Buyers persona
  • Understanding Buying cycle
  • What is blog
  • Blog structure
  • How to write a successful blog
  • How to optimize blog for SEO
  • What is case study
  • Steps to write a case study
  • How to execute case study on website
  • Why Email
  • How to get Email IDs
  • Steps to start Email marketing
  • Email dripping model
  • Copywriting AI tool

Module 8

  • Local hosting setup. Install WordPress on PC or Mac computer & on server
  • Navigate around the WordPress dashboard, know what everything does and how to use it.
  • Learn the features of WordPress
  • Create pages and posts & understand its difference.
  • Create custom menus and navigation systems for visitors and search engines.
  • Terminologies & its use, post categories and tags.
  • Configuration of WordPress site
  • Plugins & themes. How to find/install them.
  • Create a static homepage & blog page

Module 9

  • What is Affiliate Marketing?
  • Fundamentals of Affiliate Marketing
  •  Affiliate Marketing Business Model
  •  What is Affiliate Network
  • Niche Selection
  • Micro Niche v/s Broad Niche
  • How to find Best Niche
  • Competitor Spy
  • Writing Content
  • Blog Structure
  • Setting Pillar Page
  • Add essential Pages to your blog
  • Writing content that brings sales
  • How to drive Traffic
  • Quora
  • Forum
  • Quora Ads
  • Link Building
  • Profile Creation
  • Blog Comment
  • Link Clocking
  • Amazon Affiliate Marketing
  • How to find product
  • Find products that bring sales
  • How to set up Affiliate Marketing blog that generates sales
  • Tools and plugin set up
  • How to find Adv .

Module 10

  • What is reputation
  • What is corporate reputation
  • How corporate reputation is built
  • Need of ORM
  • Why a company needs ORM
  • How to understand ORM
  • Benefits of ORM
  • Live cases of non-ORM
  • Reputation management steps
  • What and where to monitor
  • How to protect reputation
  • ORM tools

For Whom This Course is Designed?

 

Students & Professional

College students from any specialization can apply for the course. Working professionals like teachers, doctors, chefs, lawyers, CAs etc can learn this program. This is an ideal course for Marketing professionals who are looking for career jump.

Housewives

Digital Marketing offers the widest possible opportunities to women in various digital sectors. Stay-at-home mothers, home-makers, and small-business owners can take advantage of social media platforms and reach far & wide.

Freelancers

Self-employed individuals in the field of their interest can build an in-house workspace to grow digitally. Whether you are looking to grow on social media or the World Wide Web, the customized digital marketing course is for you.

Entrepreneurs/ Business owners

The entrepreneurs who want to give digital wings to their business. Learn by yourself, make your own in-house team and implement. Ideal for those who are not looking to work with an external agency.

How does Digital Marketing Help in
Personal Growth?

 

Learning digital marketing does not only help you in your business or career. It also helps you in making you a personal brand. Even if you do not like marketing, you must make your professional brand strong over internet.

Industry Updates
Industry Updates
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Get updated with latest trends
Personal Brand
Personal Brand
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Digital presence with professional identity
Career Path
Career Path
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Define mission & vision clearly
Global Mentoring
Global Mentoring
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Mentor those who are not in vicinity
Follower Base
Follower Base
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Build a strong follower base
Networking
Networking
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Network with likeminded thought leaders

How does Digital Marketing Help in
Business Growth?

 

Marketing of own business requires a professional approach. Other than digital media, no other platform is under the control of the business owner. Take total charge of digital media and learn strategic and technical ways to take your business to another level.

 

Strategic Approach
Strategic Approach
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Business model & custom strategy building
Economical
Economical
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Most cost-effective marketing channel
Bang on Target
Bang on Target
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To attract and covert target audience
Great ROI
Great ROI
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High relevancy of return on investment
Revenue
Revenue
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Effectiveness of conversion
24*7
24*7
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Marketing round the clock
Monitoring
Monitoring
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On the Go analysis
Long Retention
Long Retention
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Client engagement
1 %
Job Placement Assistance to The Trainees After Course
1 +
Years of Collective Team Experience
1
MOUs Signed With Top Colleges & Universities
1
Months Internship on Live Project During Training

Unmatchable iVIPANAN

When it comes to Digital Marketing course in Surat, there is no other option. Since 2014, we have trained more than 60,000 people through classroom training, webinars, seminars and workshops.

That's our Student's Words

 

LIFETIME LEARNING FREE

Soconse is the Gujarat’s very first digital marketing community developed by iVIPANAN digital marketing agency.

Every month we conduct an online program briefing about the upgrades in the digital marketing field exclusive for iVIPANAN’s past trainees.

Updates regarding Social Media, Search Engine, technical SEO, and everything new regarding digital marketing.

We also have Gujarat’s very first digital marketing blogging website. Topics regarding marketing, management, social media, SEO, and news & updates are periodically posted.

The trainees are also added to a Facebook group- Digital Marketing Superheroes for instant updates and happenings around the Internet.

Even after course completion, our students are able to stay afloat with regular small and big changes, helping them better chances of success.

We are conducting Soconse for 6o consecutive months and plan to continue in the future.

Trainers With Cumulative 28+ Years of Experience

 

Bhautik Sheth

Chief Trainer and Mentor

Divya Mistry

Trainer - SEO and WordPress

Reshma Rohida

Manager – Social Media and Creative Design

Siddhi Jain

Trainer - Social Media Marketing

Isha Modi

Trainer - Digital Strategies

Manisha Srivastava

Asst.Trainer-HTML & SEO and Coordinator-Internship

Our Guest Trainers

 

Brijesh Soni

Trainer - Affiliate Marketing

Dhara Upadhyay

Trainer- Interview Skills

What our Past Students Said

 

Learn Master Digital Marketing with Us?