Master in
Online Digital Marketing with Gen AI

No pre-recorded videos. 100% live classes with 1-month internship on LIVE projects

 

Our Modules

Module 1

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand

Module 2

  • How to build an effective website
  • Steps to build a marketing-oriented website
  • How to choose website development company
  • Types of website
  • Client-server architecture
  • Basic terminologies of networking
  • Network protocols
  • How to select domain name
  • Domain name reselling
  • Types of server web space
  • Cpanel operation and file management
  • What is HTML and its editors
  • HTML structure
  • HTML tags and attributes
  • Understanding CSS

Module 3

  • What is online search
  • What is Search Engine Optimization
  • History of Search Engine
  • History of core Google updates
  • Segmentation based on search behaviour
  • What is SEO
  • Understanding WWW
  • How search engine works (context of Google)
  • Understanding web crawlers and its activity
  • Search process
  • Keywords – Lifecycle, Types, Classification
  • Sources of keywords
  • LSI keywords
  • BERT and SMITH updates
  • Types of SEO
  • Top black hat and white hat SEO techniques
  • On-page SEO techniques
  • Off-page SEO techniques
  • Sitemap
  • Robot exclusion standard
  • Redirection of pages
  • Open Graph Protocol
  • Setting up different types of schema
  • Understanding
  • Accelerated Mobile Pages
  • SEO of WordPress website
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Bing places
  • Yoast Configuration
  • RankMath Configuration
  • Post and Page optimization
  • Permalink optimization
  • Media optimization
  •  

Module 4

  • Importance of SEO for WordPress websites
  • Fundamentals of WordPress CMS+-
  • Installing and configuring essential SEO plugins
  • Optimizing content for target keywords with AI
  • Titles, meta descriptions, headers, and body text
  • Importance of keyword placement and density
  • Creating and optimizing pillar content and blog posts
  • Crafting SEO-friendly URLs
  • Optimizing images with alt text and proper file names
  • Incorporating structured data and schema markup
  • Optimizing XML sitemaps and robots.txt files
  • Managing 301 redirects and avoiding duplicate content issues

Module 5

  • Overview of Google Analytics: Purpose and benefits
  • Setting up a Google Analytics account
  • Installing the tracking code on your website
  •  Understanding the Google Analytics Interface
  • Navigating the Google Analytics dashboard
  • Overview of key reports: Audience, Acquisition, Behaviour, and Conversions
  • Customizing the dashboard for quick access
  • Tracking and Measuring Website Traffic
  • Understanding user metrics: Sessions, users, pageviews, and engagement
  • Analyzing traffic sources: Direct, organic, referral, and paid
  • Segmenting audiences by demographics, and behaviour
  • Setting Up Events
  • Defining and creating Custom Events in Google Analytics
  • Tracking conversions: Form submissions, purchases, etc.
  • Analyzing conversion paths and funnels

Module 6

  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads

Module 7

  • Introduction to design
  • Color Theory
  • Font Psychology
  • How to create Ad Images that gets clicks
  • Social Media creatives – Do’s & Don’ts
  • Online tools and websites for designing
  • Basics of Photoshop & Adobe Illustrator

Module 8

  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads

Module 9

  • Facebook:
  • Why Facebook
  • Facebook engagement model
  • Facebook Business page types
  • Optimizing business page – checklist
  • How to get organic page likes
  • Types of posts
  • Facebook Insights
  • Setting up pixel – base and event specific
  • Setting up offline audience
  • Retargeting list
  • Facebook ad campaigns – planning and execution
  • Monthly editorial
  • Instagram:
  • Decoding Instagram algorithm
  • How to get organic results
  • Instagram post funnel
  • Instagram story funnel
  • Story design apps
  • How to generate and use Hashtags
  • Analytics
  • Monthly editorial

Module 10

  • Sharing Reels across your Instagram feed and Stories
  • Understanding the purpose and power of Reels
  • Navigating the Reels interface
  • Crafting a compelling Reels strategy: Content themes and goals
  • Scripting and storyboarding for short-form content
  • Utilizing trends and challenges to increase visibility
  • Selecting trending and relevant music tracks
  • Syncing music with video for maximum impact
  • Using original audio and voiceovers to enhance storytelling
  • Utilizing Reels Insights to track performance and adjust tactics

Module 11

  • Optimizing LinkedIn profile
  • Decoding profile algorithm
  • Steps to create awesome master profile
  • Business page for marketing
  • Optimizing business page
  • Showcase page
  • Optimizing group
  • Analytics
  • LinkedIn Ads planning and execution
  • Custom audience
  • Remarketing list
  • Conversion setting
  • Monthly editorial

Module 12

  • Importance of video optimization for visibility and growth
  • Understanding the YouTube algorithm and its impact on content discovery
  • Crafting compelling, keyword-rich titles
  • Balancing searchability with viewer interest
  • Analyzing competitor titles for inspiration and trends
  • Designing eye-catching thumbnails that drive clicks
  • Best practices for thumbnail text, imagery, and branding
  • Structuring descriptions for SEO and viewer engagement
  • Including relevant keywords, timestamps, and links
  • Adding cards to promote related videos and playlists
  • Designing effective end screens to boost watch time and subscriptions
  • Cross-promoting content to increase viewer retention
  • Video Content Optimization
  • Crafting strong video intros to capture attention
  • Structuring content to maintain viewer interest and engagement
  • Encouraging likes, comments, and shares within the video

Module 13

  • What is inbound marketing
  • Inbound methodology
  • What is content
  • 6WH model of content marketing
  • Identifying Buyers persona
  • Understanding Buying cycle
  • What is blog
  • Blog structure
  • How to write a successful blog
  • How to optimize blog for SEO
  • What is case study
  • Steps to write a case study
  • How to execute case study on website
  • Why Email
  • How to get Email IDs
  • Steps to start Email marketing
  • Email dripping model

Module 14

  • Introduction to Generative AI in Design
  • Key benefits and applications in various design fields
  • Understanding the difference between traditional design and AI-assisted design
  • Tools and Platforms for AI-Driven Design
  • Exploring popular generative AI tools: DALL·E, MidJourney, Adobe Firefly, and others
  • Integrating AI tools with traditional design software Setting up and using cloud-based AI platforms for design projects
  • AI-Assisted Image Creation
  • Generating images from text prompts: Techniques and best practices
  • Using AI to create custom textures, patterns, and backgrounds

Enhancing and refining AI-generated images with traditional design tools

  • Generative AI for Graphic Design
  • Automating logo, poster, and brochure creation using AI
  • Utilizing AI for branding and visual identity design
  • Leveraging AI to generate multiple design variations and mockups

Module 5

Why Social Media
Social media history
Facebook:
Why Facebook
Facebook engagement model
Facebook Business page types
Optimizing business page – checklist
How to get organic page likes
Types of posts
Facebook Insights
Setting up pixel – base and event specific
Setting up offline audience
Retargeting list
Facebook ad campaigns – planning and execution
Monthly editorial
Instagram:
Decoding Instagram algorithm
How to get organic results
Instagram post funnel
Instagram story funnel
Story design apps
How to generate and use Hashtags
Analytics
Monthly editorial
LinkedIn
Optimizing LinkedIn profile
Decoding profile algorithm
Steps to create awesome master profile
Business page for marketing
Optimizing business page
Showcase page
Optimizing group
Analytics
LinkedIn Ads planning and execution
Custom audience
Remarketing list
Conversion setting
Monthly editorial
Twitter:
Twitter profile optimization
Types of tweets to get organic result
Twitter funnel
Twitter tools
List creation and leveraging content
Moment creation and optimization
Analytics
Remarketing list
Conversion setting
Twitter Ads
Monthly editorial
Pinterest:
Why Pinterest for marketing
Profile optimization
Strategy to create boards that attract followers
How to get organic followers
Types of pins
How to optimize ‘Tried’
Understanding infographics
Infographics tools
Analytics
Monthly editorial
YouTube:
How to optimize YouTube channel
Optimization checklist
Optimization of info cards and end screen
Decoding algorithm
YouTube audience behavior
Algorithm factors correlating with YouTube search ranking
Competitor analysis tools
Tags and optimization tools
Algorithm hacks
Snapchat:
Type of content on Snapchat
Use of Features in Marketing
How to increase followers?

Bonus to Avail After Course

 
LIVE online sessions
0 %
Years of
Collective Team
Experience
0 +
MOUs Signed
With Top Colleges
& Universities
0
Months
Internship on
Live Project
During Training
0

Trainers with total 35+ years of experience

 

Bhautik Sheth

Chief Trainer and Mentor

Divya Mistry

Trainer - SEO and WordPress

Reshma Rohida

Trainer - Creative Design

Siddhi Jain

Trainer - Social Media Marketing

Isha Modi

Trainer - Digital Strategies

Manisha Srivastava

Asst.Trainer-HTML & SEO and Coordinator-Internship

Our Guest Trainers

 

Dr. Riddhish Joshi

Trainer - Strategic Marketing

Brijesh Soni

Trainer - Affiliate Marketing

Dhara Upadhyay

Trainer- Interview Skills

Unmatchable iVIPANAN

When it comes to Digital Marketing course in Surat, there is no other option. Since 2014, we have trained more than 60,000 people through classroom training, webinars, seminars and workshops.

 

That's our Student's Words

 

LIFETIME LEARNING FREE

 

Know our Master Digital Marketing Course