What is inbound marketing
Inbound methodology
What is content
6WH model of content marketing
Identifying Buyers persona
Understanding Buying cycle
What is blog
Blog structure
How to write a successful blog
How to optimize blog for SEO
What is case study
Steps to write a case study
How to execute case study on website
Why Email
How to get Email IDs
Steps to start Email marketing
Email dripping model
Thinking Strategically
Vission
Mission
Goal/Objective
Strategy
Marketing in VVCA
Volatility
Uncertainty
Complexity
Ambiguity
Blue Ocean Strategy
Chain of Behaviour
Consumer Adopter Categories
P.O.E.M
Need Analysis
Customer defection | Churn Rate
College students from any specialization can apply for the course. Working professionals like teachers, doctors, chefs, lawyers, CAs etc can learn this program. This is an ideal course for Marketing professionals who are looking for career jump.
Digital Marketing offers the widest possible opportunities to women in various digital sectors. Stay-at-home mothers, home-makers, and small-business owners can take advantage of social media platforms and reach far & wide.
Self-employed individuals in the field of their interest can build an in-house workspace to grow digitally. Whether you are looking to grow on social media or the World Wide Web, the customized digital marketing course is for you.
The entrepreneurs who want to give digital wings to their business. Learn by yourself, make your own in-house team and implement. Ideal for those who are not looking to work with an external agency.
Learning digital marketing does not only help you in your business or career. It also helps you in making you a personal brand. Even if you do not like marketing, you must make your professional brand strong over internet.
Marketing of own business requires a professional approach. Other than digital media, no other platform is under the control of the business owner. Take total charge of digital media and learn strategic and technical ways to take your business to another level.
When it comes to Digital Marketing course in Surat, there is no other option. Since 2014, we have trained more than 60,000 people through classroom training, webinars, seminars and workshops.
Soconse is the Gujarat’s very first digital marketing community developed by iVIPANAN digital marketing agency.
Every month we conduct an online program briefing about the upgrades in the digital marketing field exclusive for iVIPANAN’s past trainees.
Updates regarding Social Media, Search Engine, technical SEO, and everything new regarding digital marketing.
We also have Gujarat’s very first digital marketing blogging website. Topics regarding marketing, management, social media, SEO, and news & updates are periodically posted.
The trainees are also added to a Facebook group- Digital Marketing Superheroes for instant updates and happenings around the Internet.
Even after course completion, our students are able to stay afloat with regular small and big changes, helping them better chances of success.
We are conducting Soconse for 6o consecutive months and plan to continue in the future.
Chief Trainer and Mentor
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014 in Surat. He has more than 14 years of experience and holds MCA, MBA (Marketing), PGDBM, PGDRM, BSc. degrees.
He has been a visiting faculty at Veer Narmad South Gujarat University and Auro University in Surat and GTU in Ahmedabad. He offers his services to Uka Tarsadia University, Bhagwan Mahavir University and P P Savani University as a guest faculty.
He was Student Startup and Innovation Policy Advisory Committee Member at Veer Narmad South Gujarat University, Surat in 2019. He is a chief organizer of Social Media Day Surat since 2016 and Digital Marketing Day Surat since 2018. He was invited as a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference.
He is a former online trainer of Google and Manipal Global Education’s Digital Marketing program. He has been associated as a Trainer with International Organization for Importer and Exporter, Master Mind Consultancy and Being Exporter in Surat.
He was nominated for 40 under 40 Digital Marketing Titans of India by Social Samosa in 2018 and 2019.
He has trained more than 60,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national-international conferences out of which many have been chosen as best papers and published in countrywide and global journals.
As an Instructional Designer, he has developed academic content for various management subjects for Manipal University’s online portal EduNxt in 2013.
Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Startups. He has worked with 65+ companies as a consultant.
He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.
Under his leadership, iVIPANAN has become the first digital marketing company in Gujarat to sign 4 MoUs with universities and colleges.
Trainer - SEO and WordPress
Ms. Divya Mistry holds a degree in BE Computers from SCET. She serves as a Sr SEO specialist at iVIPANAN. She has over three years of experience in the digital marketing field and two years of experience in teaching. Divya has expertise in Website Development, Search Engine Optimization, and Google Ads.
Trainer - Creative Design
Ms. Reshma Rohida is a BE Computers from Mahavir Swami College of Engineering & technology. She is also a certified Graphic Designer, Video Creator, and 2D Animator from the renowned school of Animation and Cinematics. Her designing experience is of four years and has worked with iVIPANAN for over three years. Her forte is creating creative concepts and storytelling animations and videos.
Trainer - Social Media Marketing
Ms. Siddhi Jain is a BBA Marketing Graduate and holds a five-year experience in the digital marketing field. She serves as Digital Marketing Manager at iVIPANAN. Her expertise lay in Search Engine Optimization, Content Illustration, Social Media Marketing and Strategies.
Trainer - Digital Strategies
Ms. Isha Modi is an MBA Marketing graduate from Sikkim Manipal University and a Digital Marketing expert with more than 6 years of experience. She serves as a Sr manager- client service & digital strategies at iVIPANAN. Her expertise includes constructing digital strategies, business model restructure, and campaign planning. She was nominated for ‘30 under 30’ by Social Samosa in 2018.
Asst.Trainer-HTML & SEO and Coordinator-Internship
Ms. Manish Srivastava has 3+ years of experience in the digital marketing field. She has pursued an MA in economics from Delhi University and holds a diploma in Software Engineering from NIIT. She has served iVIPANAN as an SEO specialist for the last 3 years and also handles the training of the digital marketing course.
Trainer - Affiliate Marketing
Brijesh started his affiliate marketing journey in December 2015. With continuous efforts and consistency, he was able to generate $10000+ revenue.
He has worked with International publishers and advertisers along with different business models such as CPI, CPS, and CPL.
