The Most Updated Training Modules As Per Industry Standards
Why Social Media
Social media history
Facebook:
Why Facebook
Facebook engagement model
Facebook Business page types
Optimizing business page – checklist
How to get organic page likes
Types of posts
Facebook Insights
Setting up pixel – base and event specific
Setting up offline audience
Retargeting list
Facebook ad campaigns – planning and execution
Monthly editorial
Instagram:
Decoding Instagram algorithm
How to get organic results
Instagram post funnel
Instagram story funnel
Story design apps
How to generate and use Hashtags
Analytics
Monthly editorial
LinkedIn
Optimizing LinkedIn profile
Decoding profile algorithm
Steps to create awesome master profile
Business page for marketing
Optimizing business page
Showcase page
Optimizing group
Analytics
LinkedIn Ads planning and execution
Custom audience
Remarketing list
Conversion setting
Monthly editorial
Twitter:
Twitter profile optimization
Types of tweets to get organic result
Twitter funnel
Twitter tools
List creation and leveraging content
Moment creation and optimization
Analytics
Remarketing list
Conversion setting
Twitter Ads
Monthly editorial
Pinterest:
Why Pinterest for marketing
Profile optimization
Strategy to create boards that attract followers
How to get organic followers
Types of pins
How to optimize ‘Tried’
Understanding infographics
Infographics tools
Analytics
Monthly editorial
YouTube:
How to optimize YouTube channel
Optimization checklist
Optimization of info cards and end screen
Decoding algorithm
YouTube audience behavior
Algorithm factors correlating with YouTube search ranking
Competitor analysis tools
Tags and optimization tools
Algorithm hacks
Snapchat:
Type of content on Snapchat
Use of Features in Marketing
How to increase followers?
What is inbound marketing
Inbound methodology
What is content
6WH model of content marketing
Identifying Buyers persona
Understanding Buying cycle
What is blog
Blog structure
How to write a successful blog
How to optimize blog for SEO
What is case study
Steps to write a case study
How to execute case study on website
Why Email
How to get Email IDs
Steps to start Email marketing
Email dripping model
College students from any specialization can apply for the course. Working professionals like teachers, doctors, chefs, lawyers, CAs etc can learn this program. This is an ideal course for Marketing professionals who are looking for career jump.
Digital Marketing offers the widest possible opportunities to women in various digital sectors. Stay-at-home mothers, home-makers, and small-business owners can take advantage of social media platforms and reach far & wide.
Self-employed individuals in the field of their interest can build an in-house workspace to grow digitally. Whether you are looking to grow on social media or the World Wide Web, the customized digital marketing course is for you.
The entrepreneurs who want to give digital wings to their business. Learn by yourself, make your own in-house team and implement. Ideal for those who are not looking to work with an external agency.
When it comes to Digital Marketing course in Surat, there is no other option. Since 2014, we have trained more than 60,000 people through classroom training, webinars, seminars and workshops.
Chief Trainer and Mentor
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and Management Services started in 2014 in Surat. He has more than 14 years of experience and holds MCA, MBA (Marketing), PGDBM, PGDRM, BSc. degrees.
He has been a visiting faculty at Veer Narmad South Gujarat University and Auro University in Surat and GTU in Ahmedabad. He offers his services to Uka Tarsadia University, Bhagwan Mahavir University and P P Savani University as a guest faculty.
He was Student Startup and Innovation Policy Advisory Committee Member at Veer Narmad South Gujarat University, Surat in 2019. He is a chief organizer of Social Media Day Surat since 2016 and Digital Marketing Day Surat since 2018. He was invited as a speaker at Facebook Josh Talks StartAb and Global Digital Marketing Summit by Texila Conference.
He is a former online trainer of Google and Manipal Global Education’s Digital Marketing program. He has been associated as a Trainer with International Organization for Importer and Exporter, Master Mind Consultancy and Being Exporter in Surat.
He was nominated for 40 under 40 Digital Marketing Titans of India by Social Samosa in 2018 and 2019.
He has trained more than 60,000 people for Digital marketing through Seminars, Webinars, Workshops and Training Programs on digital marketing at national & international level. He has presented many Research Papers on Digital Marketing at national-international conferences out of which many have been chosen as best papers and published in countrywide and global journals.
As an Instructional Designer, he has developed academic content for various management subjects for Manipal University’s online portal EduNxt in 2013.
Bhautik Sheth has been rendering his services as a Digital Marketing Consultant to SMEs as well as large scale businesses, Service industry and the Startups. He has worked with 65+ companies as a consultant.
He received an Award of “Distinguished Digital Leader” at Digital Marketing Leadership Summit 2018 organized by XIME, Chennai.
Under his leadership, iVIPANAN has become the first digital marketing company in Gujarat to sign 4 MoUs with universities and colleges.
Trainer - SEO and WordPress
Ms. Divya Mistry holds a degree in BE Computers from SCET. She serves as a Sr SEO specialist at iVIPANAN. She has over three years of experience in the digital marketing field and two years of experience in teaching. Divya has expertise in Website Development, Search Engine Optimization, and Google Ads.
Trainer - Creative Design
Ms. Reshma Rohida is a BE Computers from Mahavir Swami College of Engineering & technology. She is also a certified Graphic Designer, Video Creator, and 2D Animator from the renowned school of Animation and Cinematics. Her designing experience is of four years and has worked with iVIPANAN for over three years. Her forte is creating creative concepts and storytelling animations and videos.
Trainer - Social Media Marketing
Ms. Siddhi Jain is a BBA Marketing Graduate and holds a five-year experience in the digital marketing field. She serves as Digital Marketing Manager at iVIPANAN. Her expertise lay in Search Engine Optimization, Content Illustration, Social Media Marketing and Strategies.
Trainer - Digital Strategies
Ms. Isha Modi is an MBA Marketing graduate from Sikkim Manipal University and a Digital Marketing expert with more than 6 years of experience. She serves as a Sr manager- client service & digital strategies at iVIPANAN. Her expertise includes constructing digital strategies, business model restructure, and campaign planning. She was nominated for ‘30 under 30’ by Social Samosa in 2018.
Asst.Trainer-HTML & SEO and Coordinator-Internship
Ms. Manish Srivastava has 3+ years of experience in the digital marketing field. She has pursued an MA in economics from Delhi University and holds a diploma in Software Engineering from NIIT. She has served iVIPANAN as an SEO specialist for the last 3 years and also handles the training of the digital marketing course.
Trainer - Affiliate Marketing
Brijesh started his affiliate marketing journey in December 2015. With continuous efforts and consistency, he was able to generate $10000+ revenue.
He has worked with International publishers and advertisers along with different business models such as CPI, CPS, and CPL.
