Web Development and Search Marketing
Make your own website on WordPress and learn how to get traffic organically and with ad campaigns
Know Training Modules

Learn How To Develop Website,Advance SEO & Google Ads

 
  • If you love to use social media but not so techno-savvy and wants to dig into the field of digital marketing, this course is a perfect fit for you. Kick-start your journey as a social media marketer with our exclusive Advanced Social Media Marketing course.
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Training Module content – Most updated And Upgraded From Industry Standards

Module 1

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand

Module 2

  • How to build an effective website
  • Steps to build a marketing-oriented website
  • How to choose website development company
  • Types of website
  • Client-server architecture
  • Basic terminologies of networking
  • Network protocols
  • How to select domain name
  • Domain name reselling
  • Types of server web space
  • Cpanel operation and file management
  • What is HTML and its editors
  • HTML structure
  • HTML tags and attributes
  • Understanding CSS

Module 3

  • What is online search
  • What is engine
  • What is optimization
  • What is Search engine
  • History of Search Engine
  • History of core Google updates
  • Segmentation based on search behaviour
  • What is SEO
  • Understanding WWW
  • How search engine works (context of Google)
  • Understanding web crawlers and its activity
  • Search process
  • Keywords – Lifecycle, Types, Classification
  • Sources of keywords
  • LSI keywords
  • BERT and SMITH updates
  • Types of SEO
  • Top black hat and white hat SEO techniques
  • On-page SEO techniques
  • Off-page SEO techniques
  • Sitemap
  • Robot exclusion standard
  • Redirection of pages
  • Open Graph Protocol
  • Setting up different types of schema
  • Understanding Accelerated Mobile Pages
  • SEO of WordPress website
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Bing places
  • Yoast Configuration
  • RankMath Configuration
  • Post and Page optimization
  • Permalink optimization
  • Media optimization

Module 4

  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads

Module 5

  • Local hosting setup. Install WordPress on PC or Mac computer & on server
  • Navigate around the WordPress dashboard, know what everything does and how to use it.
  • Learn the features of WordPress
  • Create pages and posts & understand its difference.
  • Create custom menus and navigation systems for visitors and search engines.
  • Terminologies & its use, post categories and tags.
  • Configuration of WordPress site
  • Plugins & themes. How to find/install them.
  • Create a static homepage & blog page
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Who Can Join This course?

 

IT Students

Who are not interested in coding but want to use technical knowledge otherwise

Digital Creators

Who are super active on social media but missing engagement out of social media platforms

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Local business owners

Who cannot afford website development and advertising outsourcing cost

Freelancers

Who wish to start their career in affiliate marketing

Sales professionals

Who wants to convert their offline sales activity into online sales

Why Should You Join This course?

 

This course is a great combination of website development skill and search marketing skill. There is a huge demand globally for the candidates who knows website development, Search Engine Optimization and Google Ad campaigns. At the same time almost every small and local business owner struggle to get own website and then getting a traffic on it. With this program, you have a great chance to speed up your career or business in the right direction.

Algorithm

Learn how every platform behaves

Growth prospect

Grow your career or business under our mentorship

Affiliate

Take the first step towards affiliate marketing industry

Freelance

Start working as a freelancer for many small businesses

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Why iVIPANAN?

We have a dedicated department for WordPress, SEO and SEM. Our team works on many live projects round the clock for businesses of various industries. The same team of practitioners train you practically. It gives you the optimum chance to learn different aspects of business, website and marketing under their guidance and mentorship.

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Dedicated team of practitioners as your trainers
Continuous mentorship of the trainers
Live projects
Lifetime support and guidence

What our Past Students Said

 
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Learn Web Development And Search Marketing