Search Engine Marketing (SEM)
- What is Search Engine Marketing
- Strategy and Search marketing
- Types of ads
- When to run ad campaigns
- 5 pillars of Google ads success
- Ad Rank
- Ad Rank Thresholds
- Quality score
- Understanding search ads
- ‘Campaigns’ in Google ads
- ‘Ad groups’ in Google ads
- Google ads goals
- Campaign types
- How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
- Conversion setting
- Creating remarketing list
- How to run dynamic display ad campaign
- Setting up Google Merchant Centre
- Keyword planner to forecast keywords
- Reports in Google Ads
