Search Engine Marketing (SEM)

  • What is Search Engine Marketing
    • Strategy and Search marketing
    • Types of ads
    • When to run ad campaigns
    • 5 pillars of Google ads success
    • Ad Rank
    • Ad Rank Thresholds
    • Quality score
    • Understanding search ads
    • ‘Campaigns’ in Google ads
    • ‘Ad groups’ in Google ads
    • Google ads goals
    • Campaign types
    • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
    • Conversion setting
    • Creating remarketing list
    • How to run dynamic display ad campaign
    • Setting up Google Merchant Centre
    • Keyword planner to forecast keywords
    • Reports in Google Ads

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