Search Engine Optimization (SEO)
- What is online search
- What is engine
- What is optimization
- What is Search engine
- History of Search Engine
- History of core Google updates
- Segmentation based on search behaviour
- What is SEO
- Understanding WWW
- How search engine works (context of Google)
- Understanding web crawlers and its activity
- Search process
- Keywords – Lifecycle, Types, Classification
- Sources of keywords
- LSI keywords
- BERT and SMITH updates
- Types of SEO
- Top black hat and white hat SEO techniques
- On-page SEO techniques
- Off-page SEO techniques
- Sitemap
- Robot exclusion standard
- Redirection of pages
- Open Graph Protocol
- Setting up different types of schema
- Understanding Accelerated Mobile Pages
- SEO of WordPress website
- Google Analytics
- Google Search Console
- Google My Business
- Bing places
- Yoast Configuration
- RankMath Configuration
- Post and Page optimization
- Permalink optimization
- Media optimization
